Download ebook Vizual

Download ebook Vizual

Vizual'nye Kommunikatsii V Graficheskom Dizayne by Karpovskaya Elena
Vizual'nye Kommunikatsii V Graficheskom Dizayne
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Author: Karpovskaya Elena
Page Count: 56 pages
Published Date: 02 Mar 2013
Publisher: LAP Lambert Academic Publishing
Publication Country: United States
Language: Russian
ISBN: 9783659357978
File size: 17 Mb
File Name: Vizual'nye.Kommunikatsii.V.Graficheskom.Dizayne.pdf
Download Link: Vizual'nye Kommunikatsii V Graficheskom Dizayne
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V nastoyashchey rabote rassmatrivaetsya graficheskie sredstva i psikhologicheskie osobennosti chelovecheskogo vospriyatiya, kotorye ispol'zuyut dizaynery dlya privlecheniya i uderzhaniya vnimaniya potentsial'nykh pokupateley v pechatnykh SMI, mediasrede i drugikh kanalakh kommunikatsii. Tsel' raboty - ob"edinit' v edinyy didakticheskiy material nauchnye dannye i prakticheskie znaniya ob illyustrirovannoy reklame. Dostizhenie etoy tseli bylo osushchestvleno posredstvom resheniya teoreticheskikh zadach, sredi kotorykh: vyyavit' rol' illyustratsii v pechatnoy reklame; izuchit' spetsifiku illyustrirovaniya reklamnogo obrashcheniya v pechati otnositel'no osobennostey vospriyatiya tselevoy auditorii, tseley i zadach reklamy; obobshchit' rekomendatsii po illyustrirovaniyu, soedinit' v nekiy svod pravil po tekhnike sozdaniya effektivnoy reklamy.

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